Is SEO Right for My Business?
The truthful answer is SEO will benefit most any business; however the ROI (return on investment) is not always feasible depending on the business model. SEO costs do vary and it is, without a doubt, a service where you get what you pay for. If you think someone is going to do your SEO for you for $250 per month, you will not get the service that a company that charges $1500-2500/month gives. These are what we consider to be reasonable charges for normal businesses. Some SEOs will charge more than $10,000/month for more complicated sites.
Typically, most businesses are already accustomed to using traditional offline marketing methods for years such as newspaper advertisements, magazine advertisements, sponsorships and press releases and have already built your brand successfully, BUT (big but!) looking at that style of plan from an online marketing perspective, your business may be losing out on a significant amount of traffic!
Analytics are available to show you how potential customers reach your site and even go as far as breaking it down to the pages they have visited. With this info at hand, you may find that the brand building you have done offline is very successful and through analytics you'll determine that by seeing your most popular search term used to find your site is the brand/company name or your website domain name, i.e. "company xyz". Although this is a very good affirmation of offline marketing techniques working, it also means that you are possibly missing out on various other search terms web users may enter into the search engines to find your website.
Good SEO techniques can take your business to another level by tailoring your website to be found in the search engines when people type in more vague terms than your brand name or specific product name. This is accomplished through on-page and off-page SEO techniques.
On-page factors can be summed up as anything that is found within the website itself. Things like good code, proper use of code for search engines, to content and using adequate keyword density. This would also include the internal linking strategy that is used to make your site easy to navigate for users.
Off-page factors can be summed up as items outside of the website pages like external links, press releases, social media efforts and general online marketing presence.
Is it time for a comprehensive keyword evaluation and ranking check to see where your site has the potential to improve? Check our SEO Services menu for detailed information or contact us at 1866-967-4SEO.
This is the essential verify your current marketing efforts and also to decide if it's necessary to re-focus your online marketing efforts.
SEO Services
Our search engine marketing services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site in the search engines.
These factors include your competition, how much marketing you have already done for your site, your website’s content and theme, your business objectives, and of course, your search engine marketing budget. For a customized quote on Internet marketing services for your website, request a proposal.
